Client
Miraku
Omakase restaurant
Deliverables
Branding videos
Social media videos
Tasks
Conceptualisation
Filming and Editing
The Brief
Miraku is an 18-seat Japanese omakase counter specialising in sushi built on careful fish selection and modern techniques. It honours the elegance of tradition while highlighting the season’s delicate beauty.
Miraku needed a main branding video alongside short-form content to help new guests discover the restaurant on social media.
The central concept was framed around moving from Edo tradition to modern excellence by showcasing how timeless techniques live on in today’s sophisticated dining experience.
The Main Branding Video: A Culinary Journey
The flagship brand film brings the viewer directly into the world of Miraku through a seamless narrative arc:
-
Introduction: Establishes the restaurant's identity and core philosophy.
-
Master Craftsmanship: Explores the precise artistry behind sushi rice preparation, meticulous fish selection, expert knife work, and traditional Edomae-zushi methods.
-
Seasonal Ingredients: Highlights the finest Japanese seafood and fresh seasonal produce.
-
Cooked Specialties: Features signature hot dishes, including their specialty chawanmushi and decadent wagyu sukiyaki.
-
Resolution: Concludes with a celebratory toast of premium sake to honour every dining occasion.
Official social media series premiering soon
Social Media Shorts: Engaging the Five Senses
To capture attention on social platforms, the shorter companion videos are categorised across the five senses, giving prospective guests an immediate, visceral preview before they step through the door:
-
Sight: Featuring a striking palette of vibrant colours and close-up knife work.
-
Smell: Featuring footage of distinct, aromatic ingredients like fresh seafood and simmering broths to evoke the rich fragrances of the restaurant.
-
Sound: Capturing the authentic acoustic textures of the dining room, from preparation work to final service.
-
Taste: Teasing rich flavour profiles like fresh fish, with subtle point-of-view footage of chopsticks picking up food as though the viewer is dining at the counter.
-
Touch: Emphasising a variety of tactile elements through rich textures and close-up shots of hands-on crafting and plating.